SBI Life Insurance Launches IdeationX 2.0: A Big Opportunity for 25,000 B-School Students
SBI Life Insurance Empowers B-School Students With IdeationX 2.0 Initiative
SBI Life Insurance has launched the second season of its innovation program, IdeationX 2.0, and it’s creating a buzz across India’s top business schools. This unique initiative invites young minds from the top 100 B-schools to bring fresh ideas that can shape the future of the life insurance industry. Over 25,000 students are expected to participate in this national-level challenge.


This move shows that SBI Life Insurance is not just selling insurance—it’s building the future of it. By including students in real-world problem-solving, they’re creating space for innovation that could help India reach its goal of ‘Insurance for All by 2047’. Let’s explore what IdeationX 2.0 is all about and why it matters.
What Is SBI Life Insurance’s IdeationX 2.0?
IdeationX 2.0 is an innovation platform launched by SBI Life Insurance to connect with young, smart students. The program invites business school students to work on real challenges that insurance companies face. This gives students a chance to think big, get creative, and help solve problems that really matter.
The first edition of IdeationX saw great results. That’s why SBI Life decided to take things further in this second edition. Now, they’re connecting with 100 top B-schools and opening the doors for over 25,000 students. It’s a huge opportunity for students to learn, shine, and maybe even leave a mark on the insurance world.
Why Is SBI Life Insurance Doing This?
SBI Life Insurance understands that young people bring new ideas and fresh energy. The company believes that by including students in real-life insurance challenges, it helps everyone grow—students, the company, and the entire industry.
The program isn’t just about winning prizes. It’s about students working on ideas that can make life insurance easier, better, and more accessible. It’s about teamwork, innovation, and real impact. And it’s all part of a larger goal—getting “Insurance for All” by the year 2047, as India moves towards 100 years of independence.
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How Can Students Benefit from IdeationX 2.0?
For B-school students, SBI Life Insurance’s IdeationX 2.0 offers more than just an academic project. It’s a chance to:
- Solve real-life problems in the life insurance industry.
- Work with top minds in the sector and gain practical exposure.
- Get noticed by industry experts and open doors for future opportunities.
Even students who don’t win top prizes will gain valuable experience. They’ll walk away with sharper problem-solving skills, industry knowledge, and the confidence to innovate.
What Makes This Edition Bigger and Better?
The first IdeationX focused on a smaller group, but IdeationX 2.0 is on another level. Now reaching across 100 B-schools, it’s one of the biggest insurance-focused student challenges in the country. With over 25,000 students involved, the platform is set to generate bold, new ideas that could shape the future of insurance in India.
This also shows how SBI Life Insurance is leading the way in involving youth in important national missions. It’s more than a competition—it’s a call to create change.
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